Known for combining business and exclusive dazzling events whilst raising money for great causes Alpha Club wanted to give something back to the NHS, key workers and carers who continue to work throughout these unprecedented times to keep us all safe.

The Alpha Clubs message of support included an emotional tribute performed via video link http://bit.ly/2MBNtmz by their hugely talented promo team, famed for their performances in the West End.

In true Alpha philanthropic style, this was followed by the launch of the Alpha Auction Site http://www.alpha-auction.co.uk to raise critically needed funds and raise awareness for some of the charities that support our Nation’s Heroes.

The Alpha Family recognised that many charities have lost vital funding to their services during the pandemic causing incalculable pain and suffering to all who reply on their support.

Alpha Auction has launched to raise funds in aid of the Carers Trust – an important charity, which works tirelessly to support many vital and valuable unpaid Carers including young carers and young adult carers.

HRH the Princess Royal is President of Carers Trust, which aims to improve, support and provide services and recognition for anyone living with the challenges of caring for a family member or friend who is ill, frail, disabled or has mental health or addiction problems – all of who are particularly vulnerable during this crisis and often without adequate protective equipment or support.

The Alpha Auction for Carers Trust closes on Wednesday 20th May 2020. All donations and final auction bids are paid directly to the Charity meaning no time is spared helping this amazing cause.

Welcoming the online auction’s launch, CEO of Carers Trust, Gareth Howells, said: “Even before Coronavirus and lockdown, hundreds of thousands of unpaid carers across the UK were struggling with issues like lack of money, isolation and loneliness due to the need to stay at home to care for a loved one who cannot look after themselves. Coronavirus has made these problems much, much worse. That’s why Carers Trust is determined to be there for the UK’s carers, and at the moment they need our support more than ever before. The Alpha Auction will help us to do this, and we are hugely grateful to The Alpha Club for setting it up, and to everyone who has donated the incredible prizes to be won. Their generosity helps us to do more for carers in their time of need.”

The exclusive, rare and exciting auction prizes include –‘money can’t buy experiences’ that provide a sparkle of light and hope for the future. Ranging from tickets to invite only events; private celebrity meet and great experiences to sumptuous VIP experiences including full yacht hospitality at the Monaco Grand Prix 2021.

The Auction will run right up until midnight on Wednesday 20th May 2020. The auction prizes have proved an instant success with many donations made via the auction site and auction bids nearing £25,000 already.

For anyone making a donation, for every £20 given Alpha Club enter you into a special Prize Draw for the chance to win a luxurious family holiday in Florida, for 2 adults and 2 children, including flights, accommodation and Disney Park Tickets.

This additional gesture has really caught the imagination of the celebrity sporting world. Starting with a nomination from John Conteh MBE to Wasps Legend and Alpha Board Director, Peter Scrivener to donate on behalf of a key worker, a campaign within a campaign was born and has ignited on social media. The Golden Ticket campaign has already reached vital keyworkers and raised over £2000 already towards the final auction total.

It wouldn’t be Alpha if their wonderful generosity was not matched with a little magic from their celebrity friends of music, stage, theatre and sport. Throughout the month, surprise performances and tributes can be found across their social media channels as everyone comes together to support this wonderful cause.

To support Alpha in this incredibly important campaign please go to: http://www.alpha-auction.co.uk

Contributors to date include Jack Savoretti, Ortise Williams from JLS, Mazz Murray, John Conteh MBE, Ben Haenow, Ben Forster, Layton Williams, Matt Croke, Lauren Samuels, Michael Xavier, Peter Scrivener, Kenny Logan, Tom Shanklin, Gabby Logan, Jonathan Davies, Neil Mellor, Chris Kirkland, Denise Lewis, Mark Foster, and Friederike Krum.