Welcome to Alpha Auction

After the resounding success of our first auction during the 2020 lockdowns, in which we raised a whopping £45,000 for Carers Trust, Alpha Auction returned in 2021 to continue raising money for some incredible causes!

We teamed up with super group WOMAN and rock legend Brian May for the “Pinkest of Pink” Alpha Auction in which May’s custom-made pink guitar was auctioned off to raise money for two fabulous PINK causes – The Caron Keating Foundation and Target Ovarian Cancer. 

The winning bid of £18.501 came from the very generous Dennis Smith.

“What a celebration of life and lives lived that have touched so many!  I simply would wish to let you know that I am tremendously honoured to have a very small part in a very big night.  I was told that I “won” the auction for Brian  May`s fantastic pink guitar. In truth, the charities represented here are the real winners and deservedly so.  And tonight everyone here is contributing further to the charities and raising awareness of women`s cancer and the need for continued support to those who have encountered the disease and research to finally beat it.” – Dennis Smith,  21st July 2021


“Gloria Hunniford and The Caron Keating Foundation would like to give their heartfelt thanks to world-renowned guitarist Brian May of Queen who has made this wonderful gesture in putting his personal guitar he used on the hit single I’m A Woman up for Auction, to help raise money for our Charity and for Target Ovarian Cancer. The money raised by this magnanimous gesture will go to help people dealing with Cancer, all over the country. We cannot thank Brian, WOMAN and Alpha enough.”